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Strategic Business Alliance

Boost your export with Strategic Business Alliances

The Trade Council creates strategic business alliances to help your company achieve results through tailored export counselling and promotion of turn-key solutions.

Is your company dreaming about increased exports?

The purpose of Trade Council’s Strategic Business Alliance program is to support alliances of Danish companies that collectively pursue export opportunities in a given sector/market. The SBA program seeks to facilitate the internationalization of small and medium sized enterprises (SMEs) by bringing together a range of Danish companies, who cooperate on promoting holistic or turn-key Danish solutions and create economies of scale by sharing market expertise, network and resources. The SBA program promotes a long-term, deep strategic cooperation between TC, Danish companies and relevant Danish authorities/experts aiming to create export effect.

The Trade Council facilitates the collaboration between companies by identifying specific export opportunities and supporting a match between the local demand and the Danish solutions. The Trade Council manages the alliance and supports the companies in promoting the sale of holistic and turnkey solutions to the local market. 
"The Trade Council in Paris did a marvellous job, and the alliance facilitated contact to our first customers."
Peter Maindal Director/owner, Vendlet ApS

By participating in an SBA your company can expect value creation through: 

  • Trade promotion and public affairs activities to achieve concrete export opportunities 
  • Increased market insights, with a mapping of concrete tenders and projects, their decision-makers and other stakeholders
  • Branding and promotion of solutions offered through campaigns and virtual/physical export promotion
  • Access to  relevant network within sector, including authorities and experts 
  • Tailored counselling about e.g. internationalization, innovation and export financing
"We chose to participate in a strategic business alliance in France within the Eldercare sector because when companies complement each other and pool their resources to present the Danish strongholds in the sector, it enables us to extend our reach in the market."
Peter Maindal Director/owner, Vendlet ApS
The Trade Council tilbyder eksportårdgivning til danske virksomheder

Who can apply?

SBA targets Danish companies. SMEs are in addition eligible for a 50 % grant on the hourly fee. A SME is defined as companies with less than 250 employees and with an annual turnover not exceeding DKK 375 million in the last financial year.
SME’s must comply with the international rules for government grants, while larger companies only have to comply with the international rules for government grants.

How do I get started?

Contact the SBA-team, who will support your request and facilitate contact to the relevant advisors.