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Strategic Business Alliance

Boost your export with Strategic Business Alliances

The Trade Council creates strategic business alliances to help your company achieve results through tailored export counselling and promotion of turn-key solutions.

Is your company dreaming about increased exports?

The purpose of Trade Council’s Strategic Business Alliance program is to support alliances of Danish companies that collectively pursue export opportunities in a given sector/market. The SBA program seeks to facilitate the internationalization of small and medium sized enterprises (SMEs) by bringing together a range of Danish companies, who cooperate on promoting holistic or turn-key Danish solutions and create economies of scale by sharing market expertise, network and resources. The SBA program promotes a long-term, deep strategic cooperation between TC, Danish companies and relevant Danish authorities/experts aiming to create export effect.

The Trade Council facilitates the collaboration between companies by identifying specific export opportunities and supporting a match between the local demand and the Danish solutions. The Trade Council manages the alliance and supports the companies in promoting the sale of holistic and turnkey solutions to the local market. 
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"The Trade Council in Paris did a marvellous job, and the alliance facilitated contact to our first customers."
Peter Maindal Director/owner, Vendlet ApS

By participating in an SBA your company can expect value creation through: 

  • Trade promotion and public affairs activities to achieve concrete export opportunities 
  • Increased market insights, with a mapping of concrete tenders and projects, their decision-makers and other stakeholders
  • Branding and promotion of solutions offered through campaigns and virtual/physical export promotion
  • Access to  relevant network within sector, including authorities and experts 
  • Tailored counselling about e.g. internationalization, innovation and export financing
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"We chose to participate in a strategic business alliance in France within the Eldercare sector because when companies complement each other and pool their resources to present the Danish strongholds in the sector, it enables us to extend our reach in the market."
Peter Maindal Director/owner, Vendlet ApS
The Trade Council tilbyder eksportårdgivning til danske virksomheder

Who can apply?

The SBA programme targets Danish companies. SMEs are in 2024 eligible for a 50% grant on TC's hourly fee. Companies that do not meet the SME-criterias are in 2024 eligible for a 25% grant on TC's hourly fee. There is a maximum of 3 SBAs per TC region per company.

To qualify for the Trade Council’s SME subsidies, a company must meet the following criteria:

  • Danish Registration: The company must be registered in the Danish Central Business Register (CVR).
  • De minimis: Companies receiving subsidies are required to comply with the European Commission's regulations regarding state subsidies, commonly referred to as the "de minimis rule". Under this rule, companies, when considered on a group level, cannot receive state subsidies exceeding EUR 300,000 over a three-year period. Please notice that exceptions and specific regulations may apply to particular sectors, types of services, etc. For additional details, please visit the official website of the Ministry of Industry, Business and Financial Affairs.
  • EU SME Definition: The SME category consists of enterprises which employ fewer than 250 persons and have either an annual turnover not exceeding EUR 50 million or an annual balance sheet total not exceeding EUR 43 million. For linked enterprises, the combined headcount and financial figures of all entities within the linked group must be considered. This means that 100% of the linked enterprise's data (employees, turnover, and balance) must be added to those of the company in question to determine if it meets the staff headcount and financial thresholds. For more information on linked enterprises, please refer to the European Commission's "User guide to the SME Definition".

Please contact [email protected],if you have any questions regarding the SBA programme.

Want to know more?