When utilizing Boots on the Ground in North America, a dedicated Trade Council advisor with in depth experience with and knowledge about the North American market will act as your sales rep and provide you with the local presence necessary to expand your company. We will develop relations to relevant decision makers at specified key targets and work with you to achieve extensive and proactive sales development for your company.

When expanding your business in the North American market, it often involves establishing a U.S. or Canadian subsidiary, which involves complying with federal, state and local legislation to avoid government fines. By using our service you avoid this, as we will serve as your boots on the ground.

Further, if you hire a local sales rep or employ a Danish Expatriate you will have to set up an office and benefit packages including retirement and healthcare, and either incur cost of recruitment or visa application. Thus, it would require a significant amount of resources, long-term strategic commitment and sales to back up the needed investment. If you make use of Boots on the Ground you avoid the need for this - and in this way you are able to start working immediately and test your business case in an easy, flexible and inexpensive way.

Boots on the Ground in North America is a service that can be tailored to match your exact needs. Whether you need a quarter-, half- or full-time employee, or if your industry is characterized by seasonal highs and lows, we can accommodate your needs. The service can easily be adjusted on a monthly basis, which ensures that you keep your business agile and lean while testing the market opportunities in North America.

How a typical setup looks like

• Initial dialogue
  Your assigned sales rep will initially engage in a dialogue with you to understand your service or product and your current business model. 
  
  
• Strategy Workshop
  We will setup a joint strategy workshop with you and your sales rep in regard to how you would like us to approach the market. Your sales rep is able to contribute proactively through past business development experience in North America.
  
  
• Executing the strategy
  This is the vital part where your advisor will be your boots on the ground and carry out the specified strategy to generate leads and sales opportunities for you. A couple of execution examples are setting up sales meetings, attending conferences, identifying contacts, mapping the needs of the customers and growing your network.

Throughout the whole process, we will maintain a close dialogue with you to provide you with continuous market feedback. Hereby ensuring that you are able to alter your sales strategy in accordance with the latest feedback to enhance the chances of success.

The Trade Council has 65 commercial advisors in the North American market ready to assist you with increasing your sales. Our Sales Rep offices are located in Boston, Chicago, Houston, New York, Silicon Valley and Toronto with specializations in the following sectors: Energy, Environment, Food & Agriculture, Design, Health & Life Science, Tech and Urban Solutions.