Joint Trade promotions
Joint Trade promotions
Are you based in Denmark, and does your company want to reach the right customers and business partners? If so, the Trade Council can help. Each year we support more than 100 trade promotion events around the world, generating positive outcomes on networking and sales.
Many Danish companies find that it is challenging to develop networks and/or organise exhibitions at major international trade fairs. The Trade Council can help by supporting your trade promotion event.
The Trade Council’s programme for joint trade promotions aims to promote Danish exports and economic growth in Denmark by contributing to the Danish business community’s internationalisation, competitiveness and export turnover.
Trade promotion events for your company
Participating in a joint Danish exhibition provides improved opportunities to meet new business partners. Alternatively, you may want to organise in- or outgoing delegation visits to meet directly with relevant stakeholders and customers.
Click here to see the Event calendar (in Danish).
Market access advisory
Are you aware that your company, or your clients, can save a lot on customs duties by using EU's many free trade agreements? Learn more by reaching out to our Market Access team here (in Danish).
Application Deadlines 2026
First Application Round
Application Period: Monday, January 5, 2026 – Monday, January 19, 2026
Implementation Period: May 2026 – April 2027
Second Application Round
Application Period: Thursday, April 16, 2026 - Thursday, April 30, 2026
Implementation Period: September 2026 – August 2027
Third Application Round
Application Period: Wednesday, September 9, 2026 - Wednesday, September 23, 2026
Implementation Period: January 2027 – December 2027
Note: The applicant can expect a response approximately 7 - 8 weeks after the application deadline. Regarding applications due to be presented to the Trade Council's external Grants Committee, the response time will depend on the scheduled meetings of the committee.
For more specific information, please refer to the guidelines below and you are always welcome to contact the Department for Economic Diplomacy at [email protected]
Applications should be submitted digitally via Virk (in Danish).
Depending on your type of company, use the MitID Erhverv.
After the application form has been completed, signed and submitted, you will receive a copy of the application.
Please visit the page in Danish to see all templates and guidelines.
1.
We have updated the guidelines and conditions as of April 2026. All updated appendixes are uploaded on our joint trade promotion website.
2.
Joint Trade Promotions to African countries are eligible for grants covering up to 75% of approved expenses, reducing participating companies’ payment to at least 25% of these costs.
Please note that Appendix 4C must be used.
2.
A culinary activity in connection to a Joint Trade Promotion with grants covering up to 50% of the approved expenses. The specific terms are outlined in Appendix 5.
Application is sent as usual with the budget, using Appendix 4B. The application is complemented with a short description of the activity, with a separate detailed budget, Appendix 6, for the culinary activity.
If relevant, a request of a grant for the culinary activity can be sent later, in connection to previous approved grants in 2026.
Note: In 2026, the hourly rate for commercial services provided by the Danish missions abroad will be differentiated in three price groups. The hourly rates will be:
Group 1: DKK 820,00
Group 2: DKK 925,00
Group 3: DKK 1.230,00
The distribution of countries can be seen here. The hourly payment will be based on the geographical placement of the services delivered.
Please note, increased fees for commercial services which have to be delivered outside the mission’s opening hours, on weekends, and on official closing days. Services which have to be delivered outside the mission’s opening hours are subject to a fee of 50 percent, while services which have to be delivered on weekends and on official closing days are subject to a fee of 100 percent.
Read more about the Executive Order concerning Foreign Service Payments here (Danish) (will be updated with 2026 version).
